On April 8, 2021, Google announced a new update in its algorithm based on the content of product reviews. How users are choosing product reviews and if the content has “insightful analysis & original research “or not will affect the ranking. Now if your website uses product reviews for your business here is what you need to know about the update.

Google says it updated the algorithm to reward the most helpful product reviews for users. Google said,” Google search is always working to how the most useful and helpful information possible through testing, experimenting and review processes. From this, we know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we are sharing an improvement to our ranking systems, which we call the product reviews update, that’s designed to better reward such content.”

Quick Facts about the product review update:

• It’s not a core algorithm update.
• It will take 2 weeks to completely roll out and make an impact
• Only applicable to English content for now
• It went live on 8 April 2021
• Any fluctuation in the traffic from 8 April maybe was affected by the product review update.

The site owners who don’t use product review update has nothing to worry about this algorithm change. But if you do the first step will be to monitor the shift in your website traffic and add product review as a parameter in traffic analysis tools.

This update will also affect the content writers of your website. From now on, Google will emphasize content written by review experts and enthusiasts with a different approaches. Here are few ways according to Google and experts how you can improve content for product reviews.

●    Think multidimensional:

To improve your content just don’t describe how the product physically is. Rather write about user’s experiences, downsides and pros as well. Always include mages of the product if you are into affiliate marketing or in e-commerce. Show what is its uniqueness rather than its obvious uses.

●    Provide Quantitative measures:

Provide factual quantitative measures of the products such as including performance, efficiency, usability, and how the users can benefit in different parameters. Explain why its set of qualities exceeds its competition.

●    In-depth Research:

Sometimes facts on product reviews can be baseless and vague and so if you can provide research-based content for the pros and cons of the product it will give you an edge. Describe key factors determining the quality of the product and why their areas of performance are excellent.

●    Involve manufacturing process:

Providing with a little bit of background on products’ evolution and how it is updated from its previous models and indulging the readers in the manufacturing process with fun facts will ensure the ingenuity of the research.

Since the update of rewarding product reviews is not a core change monitoring traffic and updating worthy content will help maintain your traffic and sales.